Wiseway Food Stores
Project: Wiseway's Wise Guy Liquors Store Branding
Challenge: Our client needed to add additional signage to their store that matched all existing signage to increase their exposure.
Solution: Our work was carefully designed to coordinate with our client’s current signage in appearance, color, and style. We worked with a local countertop fabricator to laminate Formica to our router-cut ½” Gatorboard panels. We then applied painted Gatorboard lettering and logos (also router-cut) to each sign. Our installation team, working around bottles of wine that cost more than each sign, was walking on eggshells during installation, but everything came together beautifully without any collateral damage.
Outcome: All colors and signage matched perfectly to the customer’s existing signage and no wine bottles were harmed in the process.